Privacy Policy

INFORMATION COLLECTED AND ITS USE

The information we collect via the Website may include:

1. Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc
2. In order to effectively process credit or debit card transactions it may be necessary for the bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA). Such information will not be transferred out of the EEA for any other purpose.
3. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
4. Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
5. Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers ‘help’ facility.

We do not store any credit card details.

WHAT WE DO WITH YOUR INFORMATION

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

1. To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);
2. In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.
   We may need to pass the information we collect to other companies for administrative purposes.

We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.

COOKIE POLICY

Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience.

Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.

If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia – all about cookies.

Below is a list of the different types of cookies used on this site, and an explanation of what they are used for. If you would like any more information, please get in touch.

The below list details the cookies used in our website.

HOW CAN I CONTROL THE COOKIE PREFERENCES?

Should you decide to change your preferences later through your browsing session, you can click on the “Cookie Settings” tab on your screen. This will display the consent notice again enabling you to change your preferences or withdraw your consent entirely.

INFORMATION AUTOMATICALLY COLLECTED IN THE PLAY@ LOWER DRAYTON FARM MOBILE APP:

When you use the App, we automatically collect specific data that are required for the use of the App. This data includes:

• Location, accuracy and date/time periodically throughout the day (only while at the attraction)
• Each visit to the resort including date/time first seen and last seen
• Operating system
• Operating system version
• Device name
• Battery level
• Battery status (charging or not)
• Bluetooth status (on or off)
• Mobile network carrier name
• Currently connected Wi-Fi SSID
• Location permission status (on or off)
• IP address
• User’s preferred locale
• Current time zone
• App version and build number
• App interactions (captured as events fed to Firebase)
• Date/time entered/exited geofence region (if you enter an offered geofence region)

This data is automatically sent to us, (1) so that we can make the service and the associated functions available to you; (2) to improve the functions and features of the App and (3) to prevent misuse and to rectify malfunctions and (4) to offer you a personalised guest experience. This data processing is justified on the basis that (1) the processing is required in order to fulfil the requirements of the contract between you as the data subject and us in accordance with Art. 6(1)(b) GDPR for the use of the App, or (2) we have a legitimate interest in guaranteeing the functionality and fault-free operation of the App and being able to offer a service that is in line with the requirements of the market and with the interests of the users and prevails over your rights and interests in the protection of your personal data in accordance with Art. 6(1)(f) GDPR

YOUR RIGHTS

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address to the following address:
Lower Drayton Farm
Lower Drayton Lane, Penkridge, Stafford
ST19 5RE

OTHER WEBSITES

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.